Sans Contrasted Rimu 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, branding, playful, quirky, whimsical, bold, retro, attention, fun, approachability, retro charm, handmade feel, rounded, bouncy, cartoonish, irregular, chubby.
A very heavy, compact sans with rounded bowls and soft terminals, rendered with noticeable stroke modulation that gives it a subtly hand-cut feel. Shapes are slightly irregular and lively rather than strictly geometric, with gentle wobble in stems and arcs that keeps the texture animated. Counters are generally open and generous for the weight, and joins tend to be smooth and bulbous, producing a friendly, chunky silhouette across both uppercase and lowercase.
Best suited to display settings such as posters, splashy headlines, product packaging, and playful brand marks where a strong, friendly voice is needed. It can work for short bursts of text—labels, captions, or callouts—especially at larger sizes where the irregular rhythm reads as intentional character.
The overall tone is upbeat and mischievous, reading as informal and personality-forward. Its uneven rhythm and buoyant curves evoke a retro cartoon sensibility, making text feel energetic and approachable rather than neutral or corporate.
The design appears intended to deliver maximum impact with a humorous, approachable personality. By combining chunky forms with mild irregularity and stroke modulation, it aims to feel handcrafted and expressive while remaining clearly legible in display use.
In longer lines the bold color builds quickly, so spacing and word shapes become the primary cues for readability. The numerals and caps carry the same rounded, slightly off-kilter construction, helping headings and short phrases feel cohesive and distinctive.