Sans Contrasted Rimu 1 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, comics, playful, cartoonish, quirky, bouncy, friendly, attention-grabbing, handmade feel, comic tone, friendly branding, playful display, rounded, chunky, wedge-cut, irregular, high-impact.
A chunky, heavy sans with rounded bowls and a subtly irregular, hand-cut silhouette. Strokes feel slightly tapered and pinched at joins, creating wedge-like terminals and occasional notches that add rhythm and texture. Counters are generally open and simple, with compact proportions and a lively, uneven baseline/stance that makes letters look gently tilted or wiggled rather than mechanically rigid. Numerals and capitals are built for impact, with broad shapes and simplified construction that keeps forms bold and graphic at display sizes.
Best suited to short display settings such as posters, splash headlines, packaging callouts, event promos, and children’s or comic-adjacent graphics. It can also work for playful brand marks or merchandise where a bold, friendly voice is needed, but it’s less appropriate for long-form reading.
The overall tone is upbeat and mischievous, evoking comic lettering and playful signage. Its uneven rhythm and cut-paper feel make it read as informal and energetic, with a lighthearted, kid-friendly character.
Likely intended as a high-impact display face that combines bold, rounded forms with a handmade, cutout-like irregularity. The goal appears to be immediate attention and a personable voice, while keeping letterforms simple enough to remain recognizable and punchy.
The design’s personality comes from its consistent irregularities—slight angle shifts, tapered strokes, and soft corners—so it benefits from enough size and spacing for those details to register. In dense text blocks it reads as deliberately whimsical rather than strictly utilitarian.