Sans Normal Apmot 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, ui labels, packaging, geometric, retro-futuristic, playful, techy, clean, distinctive geometry, friendly modernity, clean display, brand voice, rounded corners, soft geometry, open apertures, circular bowls, straight terminals.
A geometric sans with monoline strokes and a distinctly rounded-square construction. Curves are smooth and circular while corners resolve into soft radiused joins, giving many letters a squircle-like silhouette. Bowls and counters tend to be generous and open, with clear, simple terminals and minimal contrast. The lowercase follows the same engineered geometry, and the numerals echo the rounded forms with steady stroke weight and compact, tidy shapes.
Works well for display typography where distinctive geometric shapes can be appreciated—logos, brand wordmarks, posters, packaging, and short editorial headlines. It can also serve for UI labels and navigation where a friendly, modern sans is desired, especially at medium-to-large sizes.
The overall tone feels modern and slightly retro-futuristic, balancing a friendly softness with a crisp, engineered rhythm. Its rounded geometry keeps it approachable, while the consistent construction and clean spacing read as technical and contemporary.
Likely designed to deliver a clean geometric sans that feels contemporary yet characterful, using rounded-square geometry to create a recognizable voice while maintaining straightforward legibility. The consistent monoline construction suggests an emphasis on crisp reproduction across digital and print contexts.
Several glyphs lean into stylized geometric solutions that add personality without becoming decorative, helping headlines stand out. The forms maintain a consistent visual logic across caps, lowercase, and figures, emphasizing clarity and uniform rhythm in text settings.