Sans Normal Apdez 10 is a regular weight, wide, monoline, upright, tall x-height font visually similar to 'Belong Sans' by Brenners Template and 'Urbane' by Device (names referenced only for comparison).
Keywords: ui text, product branding, signage, headlines, dashboards, modern, friendly, clean, approachable, tech, legibility, modernity, neutral branding, clarity, systematic, geometric, rounded, open apertures, uniform stroke, high contrast-free.
A geometric sans with uniform stroke weight and rounded, circular counters. Proportions feel broad and steady, with a notably tall x-height that keeps lowercase forms prominent and readable. Curves are smooth and consistent, terminals are cleanly cut, and joins stay simple, producing an even rhythm across text. The uppercase leans toward wide, open shapes, while the lowercase maintains generous interior space and clear silhouettes.
Well-suited to interface typography, product pages, and dashboards where clarity and neutrality matter, while its rounded geometry also supports friendly branding and packaging. The wide, open shapes make it effective for short headlines and signage, and the tall x-height helps maintain legibility in dense UI labels and captions.
The overall tone is modern and friendly, combining a straightforward, utilitarian skeleton with soft, rounded forms. It reads as approachable and contemporary rather than formal, with a calm, confident presence suited to everyday UI and brand communication.
The design appears intended as a contemporary, geometric workhorse: simple construction, consistent curves, and restrained detailing aimed at reliable readability and a clean, modern voice. Its rounded forms suggest an added emphasis on approachability without sacrificing a crisp, systematic feel.
Round characters (like O/C/G and 0/8/9) emphasize near-circular geometry, and many letters show open, breathable apertures that help at smaller sizes. Numerals appear lining and consistent with the same geometric construction, giving mixed text a cohesive, system-like feel.