Sans Normal Olbej 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Quell' by Underscore (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, approachability, high impact, clarity, modernity, simplicity, rounded, soft, sturdy, chunky, open.
A heavy, rounded sans with soft terminals and generously curved bowls that keep counters open. Strokes are broadly even with minimal modulation, giving the letters a sturdy, graphic presence. Proportions read as expansive, with wide set capitals and a roomy, readable lowercase; round letters (O/C/G/e) are notably full and circular. The lowercase shows single-storey forms (notably a and g), and the overall rhythm feels steady and uncluttered, with compact joins and clean, simplified shapes.
Best suited to display settings where bold, friendly clarity is needed—headlines, posters, branding systems, packaging, and short UI labels. It can work for brief paragraphs or pull quotes when generous spacing is available, but its dense weight will feel most comfortable at larger sizes.
The tone is friendly and contemporary, with a cheerful, approachable warmth that comes from the rounded geometry and dense black color. It feels confident and informal rather than technical, lending a slightly playful voice while staying clear and legible.
The design appears intended to deliver a modern, approachable sans voice with strong visual presence—prioritizing simple, rounded construction, consistent stroke weight, and clear counters for readable, high-impact display typography.
In text, the strong weight and rounded forms create high impact and hold together well at larger sizes. The numerals are similarly robust and rounded, matching the letterforms closely for consistent color across mixed alphanumerics.