Sans Normal Morey 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Morandi' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, impact, approachability, display, modern-retro, rounded, soft corners, geometric, bulky, compact counters.
A heavy, rounded sans with broad, blocky construction and softened corners. The letterforms lean on simple geometric curves and sturdy verticals, with compact interior counters that create dense, high-impact silhouettes. Curves are smooth and full, terminals read clean and blunt, and overall proportions feel intentionally generous in width with even, steady stroke behavior across the set.
Best suited to headlines and short display settings where its chunky shapes and rounded geometry can read clearly and carry personality. It works well for bold branding, packaging callouts, event posters, and signage where immediate impact and a friendly tone are desired.
The tone is bold and upbeat, combining a friendly softness with an assertive, poster-like presence. Its rounded geometry gives it an approachable, slightly retro character while still feeling strong and direct in messaging.
The design appears intended to deliver maximum presence with a warm, approachable finish—using rounded, geometric forms to keep the voice playful while maintaining a strong, graphic footprint for display typography.
In text, the dense counters and large mass produce a dark, attention-grabbing texture, especially at headline sizes. Round glyphs like O/Q and numerals appear especially weighty and stable, reinforcing a sturdy, graphic rhythm.