Sans Normal Memip 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Engram Pro' by Machalski, 'Morandi' by Monotype, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, playful, retro, impact, motion, approachability, display, rounded, slanted, chunky, friendly, soft corners.
A heavy, rounded sans with a consistent rightward slant and broad, blocky proportions. Strokes stay uniform and low-contrast, with softly curved joins and terminals that keep the forms smooth rather than sharp. Counters are compact but clean, and the overall silhouettes feel sturdy and inflated, creating a strong, continuous texture in text. Numerals and capitals match the same chunky, forward-leaning construction for a cohesive, headline-first rhythm.
Best suited to large sizes where its bold, rounded shapes and slanted stance can carry personality—headlines, posters, branding marks, packaging, and sports or youth-oriented graphics. It can work for short bursts of text such as pull quotes or signage, but its dense color favors display settings over long reading passages.
The tone is energetic and upbeat, with a sporty, poster-like presence. Its rounded massing and pronounced slant give it a sense of motion and friendliness, leaning toward playful retro display rather than quiet neutrality.
The design appears intended to deliver maximum impact with a friendly, motion-driven character: a bold italicized voice for attention-grabbing titles that still feels approachable due to its rounded construction.
The slant is noticeable across both uppercase and lowercase, which emphasizes forward momentum. The bold interior shapes (tight apertures and counters) help maintain impact, while the rounded geometry keeps the weight from feeling harsh.