Sans Normal Ihboz 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, ui text, headlines, packaging, posters, friendly, playful, approachable, modern, clean, approachability, legibility, modernity, simplicity, versatility, rounded, soft, geometric, open, smooth.
A rounded, monoline sans with softly squared terminals and generous corner radii throughout. Curves are built from clean circular and elliptical forms, giving bowls and counters a smooth, even color, while joins stay crisp and uncluttered. Proportions feel balanced and readable, with open apertures in letters like C, S, and e, and a notably rounded, friendly treatment across both uppercase and lowercase. Numerals follow the same soft, geometric construction, maintaining consistent stroke weight and a tidy rhythm in running text.
Well-suited for friendly brand identities, product packaging, and marketing headlines where a soft, modern tone is desired. The open shapes and consistent stroke weight also make it a good fit for UI labels, onboarding screens, and other interface text that benefits from clear, approachable letterforms.
The overall tone is warm and approachable, leaning casual without feeling messy. Its rounded geometry and gentle terminals add a friendly, slightly playful voice that suits contemporary, people-centered design.
This design appears intended to deliver a contemporary sans with rounded, welcoming shapes and dependable legibility. The emphasis on smooth geometry and soft terminals suggests a goal of creating a versatile workhorse for modern brands and interfaces that want to feel human and accessible.
Uppercase forms read steady and signage-like, while the lowercase adds personality via single-storey a and g and rounded details on j, y, and t. The set maintains a consistent softness across diagonals and curves, which helps it feel cohesive at display sizes and in short blocks of text.