Serif Normal Ihres 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, literary, formal, scholarly, traditional, readability, tradition, neutrality, versatility, bracketed, crisp, balanced, bookish, calligraphic.
This is a conventional serif with bracketed serifs, moderate stroke modulation, and a steady, text-oriented rhythm. Curves are smooth and open, with relatively generous counters and a calm, even color in paragraph settings. Capitals are stately and proportioned for readability rather than display, while the lowercase shows familiar book-face structures, including a double-storey “a” and “g” and a sturdy, readable “e.” Terminals and joins feel carefully controlled, giving the outlines a crisp, composed finish.
It suits long-form reading in books, essays, and editorial layouts, where an even text color and familiar serif forms help sustain comfort across paragraphs. It also fits formal communication such as reports, academic materials, and institutional publishing, and can handle headings when a traditional, refined tone is desired.
The overall tone is classic and literary, with a formal, editorial voice that reads as established and trustworthy. Its traditional proportions and restrained detailing evoke book typography and academic communication rather than trendy branding.
The design appears intended as a dependable, general-purpose text serif that prioritizes clarity and a classic reading experience. Its moderated contrast and bracketed serifs suggest a focus on comfortable continuous reading and typographic neutrality for broad editorial use.
Figures appear lining and well-aligned, matching the capital height and reinforcing a structured, editorial feel in mixed text. The italic is not shown; the samples present a consistent upright texture with clear word shapes and stable spacing.