Sans Normal Efmep 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, editorial, marketing, presentations, modern, clean, approachable, dynamic, casual, legibility, versatility, friendly modernity, subtle motion, humanist, rounded, open apertures, slanted, airy.
A gently slanted sans with rounded construction and smooth, continuous curves. Strokes stay even and calm, with soft terminals and subtly tapered joins that keep the letters from feeling mechanical. Counters are generous and apertures are open, helping forms like C, S, e, and a read clearly, while the uppercase shows straightforward, simplified geometry with a consistent diagonal stress. Numerals follow the same easy rhythm, with oval shapes and restrained, unobtrusive details.
Works well for UI and product copy where a warm, modern sans is needed, and for brand systems that want a clean but personable italic voice. It also suits editorial sidebars, captions, and marketing materials that benefit from a bit of forward motion while staying highly legible.
The overall tone is contemporary and friendly, with an informal motion from the slant that feels active without becoming loud. Its rounded shapes and open forms give it an approachable, everyday voice suited to clean, modern communication.
The design appears intended as a versatile, modern italic sans that balances neutrality with a human, rounded character. It aims to stay readable in continuous text while providing a gentle sense of speed and friendliness for contemporary layout and branding.
Spacing appears comfortable and uncompressed, supporting smooth word shapes in running text. The italics feel integral to the design rather than a steep oblique, preserving clarity through larger counters and uncomplicated silhouettes.