Sans Normal Efmep 16 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, airy, informal, readability, approachability, contemporary tone, forward motion, humanist, rounded, open forms, soft terminals, lively.
A slanted sans with smooth, round construction and softly tapered terminals. Strokes stay fairly even, with gentle curvature and open apertures that keep counters spacious. Uppercase forms are straightforward and slightly narrow in feel, while the lowercase shows more personality—single-storey shapes (notably the a and g), a simple, clean e, and a lightly hooked f. Numerals are simple and readable, with curved, open shapes and an overall consistent rhythm.
Works well for UI and product copy where a calm, modern italic is needed, as well as editorial subheads, pull quotes, and short-to-medium paragraphs. Its open shapes and friendly slant can also support contemporary branding and packaging systems, and it should remain legible for simple signage when set with adequate size and spacing.
The overall tone is contemporary and approachable, balancing a clean, utilitarian structure with a casual italic energy. It reads as friendly and conversational rather than formal, with a light, breezy texture that feels suited to modern interfaces and everyday communication.
This font appears intended as a versatile italic sans that stays clean and readable while adding warmth and motion. The design emphasizes open counters, rounded forms, and an easy rhythm to support comfortable continuous reading and an approachable brand voice.
The italic angle is steady across the set, giving lines of text a clear forward motion. Curves dominate over hard corners, and the spacing in the sample text suggests the design aims for clarity at paragraph sizes while maintaining a relaxed, human cadence.