Sans Other Adgew 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Copperplate New' by Caron twice, 'Whitney' by Hoefler & Co., 'Basic Sans Cnd' and 'Basic Sans Narrow' by Latinotype, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, chunky, friendly, quirky, punchy, attention, approachability, informality, display, rounded, blocky, cartoonish, irregular, bouncy.
A heavy, blocky sans with soft corners and broadly rounded bowls. Strokes stay thick and even, while terminals are often slightly angled or wedge-like, giving many letters a subtly cut, handmade feel rather than a purely geometric finish. Proportions vary from glyph to glyph, with wide, open counters in characters like O and e, and a generally compact, sturdy stance that emphasizes solid silhouettes. The lowercase set reads as simple and single-storey where applicable, and the numerals are bold and highly legible with generous internal space (notably the 8 and 9).
This font is well suited to headlines, posters, and short bursts of copy where impact and warmth are needed. It can work effectively for playful branding, packaging, and youth-oriented or entertainment contexts, especially when set with generous spacing to let the thick forms breathe.
The overall tone is upbeat and informal, with a bouncy rhythm created by the slightly irregular shapes and angled terminals. It feels friendly and attention-grabbing, leaning toward a cartoon and headline personality rather than a neutral system sans.
The design appears intended to deliver maximum presence with a friendly, approachable character, using rounded forms and subtle irregularities to avoid a rigid, corporate feel. Its construction prioritizes bold silhouettes and quick recognition for display-oriented typography.
At larger sizes the distinctive cuts and softened corners become a key part of the texture, while in running text the weight and quirky shaping create a strong, assertive color. The ampersand and punctuation in the sample maintain the same chunky, rounded construction for a cohesive display voice.