Sans Normal Obboh 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Famiar' by Mans Greback, 'Monsal Gothic' and 'Syke' by The Northern Block, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, punchy, playful, confident, impact, approachability, display use, brand voice, rounded, chunky, soft, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a compact, efficient internal space. Strokes stay consistent and blocky, with smoothly curved bowls and softly squared joins that keep shapes sturdy rather than delicate. Terminals are mostly blunt and clean, while curves on letters like C, G, S, and O feel generously inflated and geometric. Counters in letters such as a, e, and 8 are relatively tight, creating strong ink coverage and high presence in headlines. The overall rhythm is stable and even, with straightforward construction and minimal nuance beyond the rounded geometry.
Works best in short, high-impact text such as headlines, posters, logos, and brand marks where dense, rounded forms can create strong visual presence. It also suits packaging and signage that benefit from legibility at a glance and a friendly, graphic tone. For longer reading, it will be most comfortable at larger sizes where the compact counters don’t close up visually.
The font reads as upbeat and approachable, with a distinct retro-signage energy. Its chunky curves and dense color give it a confident, attention-grabbing tone that feels friendly rather than aggressive. The overall impression is bold and graphic, suited to messaging that wants warmth and immediacy.
Designed to deliver maximum impact through rounded, geometric forms and a dense typographic color, prioritizing immediacy and recognizability. The consistent stroke weight and simplified construction suggest an intention for display-driven communication that feels accessible and upbeat.
Round characters (O, Q, 0) are notably full and wide, and the lowercase shows a single-storey a with a simple, closed form that reinforces the informal, contemporary feel. Numerals are similarly weighty and compact, designed to hold their own next to letters without looking spindly. The strong massing makes spacing and word shapes feel tight and cohesive at display sizes.