Sans Normal Sedok 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, signage, friendly, playful, approachable, informal, clean, softened modernity, everyday readability, friendly branding, rounded, soft terminals, monoline, open counters, humanist.
A rounded, monoline sans with softly squared curves and generous corner radii. Strokes maintain an even weight with minimal contrast, and terminals are consistently softened rather than sharply cut. Proportions feel moderately wide with ample interior space; bowls and counters are open and circular-leaning, while verticals stay steady and upright. The lowercase shows single-storey forms (notably a and g) and a simple, uncluttered construction, producing an airy rhythm in text.
Well suited for interface copy, product branding, and packaging where a friendly, modern sans is desired. The open forms and even stroke weight also make it effective for headlines, posters, and general signage at small to medium sizes.
The overall tone is warm and approachable, with a subtly playful character driven by rounded joins and gentle curves. It reads as contemporary and friendly rather than formal, giving text a casual, welcoming voice without feeling overly quirky.
The design appears intended to deliver a modern sans-serif with softened geometry—balancing clarity with a personable, rounded voice for everyday communication.
Uppercase and lowercase share a consistent rounded vocabulary, helping mixed-case settings feel cohesive. The numerals follow the same softened geometry, staying clear and straightforward for general use. Spacing appears comfortable in running text, supporting smooth word shapes and legibility.