Sans Normal Jeren 2 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, technology, sporty, techy, confident, fast, modern, forward motion, modernization, impact, clarity, slanted, compact, rounded, geometric, smooth.
A slanted geometric sans with smooth, rounded curves and squared-off terminals. The forms are strongly built from circles and straight cuts, giving a clean, engineered look with minimal modulation. Counters are open and generously shaped, and the overall rhythm reads steady and forward-leaning, with a consistent, contemporary texture across uppercase, lowercase, and numerals.
Well-suited to brand marks, headlines, posters, and campaign graphics where a modern, kinetic voice is desired. The sturdy letterforms and open counters also make it a good fit for sports, automotive, and technology-facing identities, as well as short UI labels or packaging where clarity and impact are both important.
The tone feels energetic and performance-driven, with a streamlined, contemporary attitude. Its forward slant and sturdy construction suggest speed and efficiency, balancing approachability from rounded shapes with a decisive, assertive presence.
The design appears intended to deliver a modern geometric sans with a built-in sense of motion, using a consistent slant and clean, cut terminals to project speed and confidence while maintaining approachable, rounded proportions.
Distinctive cut angles appear on joins and stroke endings, reinforcing a machined, aerodynamic feel. The lowercase shows single-storey constructions (notably in a and g), keeping the character set simple and modern, while numerals follow the same rounded, cut-terminal logic for cohesive setting in UI and display contexts.