Sans Normal Egdis 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, packaging, posters, elegant, refined, modern, calm, italic voice, refined modernity, editorial clarity, expressive readability, humanist, calligraphic, open apertures, slanted, airy.
A slanted sans with a distinctly humanist, calligraphic construction. Strokes are smooth and tapered with gentle modulation, giving curves a polished, drawn quality rather than a purely geometric feel. Counters are open and rounded, terminals finish cleanly without obvious serifs, and the overall rhythm is flowing with slightly varied character widths. Numerals and capitals keep a restrained, understated silhouette that stays consistent with the italic angle and soft stroke endings.
Well-suited to editorial settings such as magazines, pull quotes, and subheads where an italic voice is desired without switching to a serif. It also works for branding, packaging, and poster typography that benefits from a refined, contemporary slant and a clean, understated finish.
The font conveys a poised, literary tone—graceful and cultivated without feeling ornate. Its slant and subtle stroke shaping add motion and elegance, creating an impression suited to premium, taste-driven typography.
The design appears intended to provide an elegant italic companion with a modern sans foundation—capturing the expressiveness of handwritten movement while preserving the clarity and restraint expected of contemporary sans typography.
In text, the face maintains an even texture with clear word shapes and a smooth baseline flow. The italic angle is prominent enough to read as intentionally expressive, yet the forms remain uncluttered and legible, with rounded joins and moderate open spacing that helps keep paragraphs from looking dense.