Sans Normal Egmav 5 is a light, normal width, low contrast, italic, short x-height font.
Keywords: editorial, branding, packaging, magazine, posters, elegant, airy, contemporary, refined, calm, refinement, modernity, readability, dynamism, minimalism, slanted, clean, rounded, open, graceful.
This typeface is a slanted, clean-lined design with smooth, rounded construction and minimal stroke modulation. Curves are drawn with an even, flowing rhythm, while diagonals and verticals keep a crisp, tapered feel at terminals. Uppercase forms are open and gently geometric, with circular bowls and restrained joins; lowercase shows compact proportions with a notably small x-height and generous ascenders/descenders, giving the line a light, lifted texture. Numerals follow the same narrow, calligraphic slant and rounded geometry, remaining clear while keeping the overall delicacy.
It suits editorial headlines, magazine pull quotes, and brand expressions that benefit from a refined, contemporary slant. It can work well in packaging or lifestyle branding, and for short-to-medium text where a lighter, more graceful voice is desired.
The overall tone is elegant and understated, suggesting modern sophistication rather than overt personality. Its gentle slant and airy spacing lend a polished, editorial feel that reads calm and composed, with a subtle sense of motion.
The letterforms appear intended to deliver a modern italic voice that stays clean and uncluttered, prioritizing smooth geometry and legibility while adding a subtle, sophisticated dynamism through consistent slant and open forms.
The design maintains consistent curvature and spacing across capitals, lowercase, and figures, producing a cohesive, smooth typographic color. The slant is steady across the set, and the open counters help preserve clarity even with the lighter appearance.