Sans Normal Burog 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara and 'Articulo' by Gilar Studio (names referenced only for comparison).
Keywords: ui, wayfinding, editorial, presentations, packaging, neutral, modern, clean, friendly, versatility, clarity, legibility, simplicity, geometric, monolinear, rounded, open, crisp.
A clean sans with largely geometric construction and smooth, monolinear strokes. Curves are round and even, terminals are mostly straight-cut, and joins stay tidy and restrained. Counters are open and generously shaped, with a consistent rhythm across uppercase and lowercase. Figures follow the same simple, circular logic, with clear differentiation and minimal ornamentation.
Well-suited to interface typography, product labeling, and signage where a clean, efficient sans is needed. It also works for general editorial and presentation use, producing a calm, even color in paragraphs and clear headings without calling undue attention to itself.
The overall tone is neutral and contemporary, projecting clarity and practicality rather than personality-driven flair. Its rounded geometry softens the voice slightly, keeping it approachable while still feeling precise and orderly.
The design appears intended as a versatile, general-purpose sans that emphasizes legibility through open counters, consistent stroke weight, and simple geometric forms. It prioritizes clarity and broad applicability over stylistic flourish.
Uppercase forms feel stable and straightforward, while lowercase shapes maintain clear apertures and uncomplicated silhouettes for steady readability. The design avoids dramatic quirks, relying on balanced proportions and consistent stroke behavior for an even, dependable texture in text.