Sans Normal Apbaj 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, modern, neutral, friendly, corporate, versatility, legibility, clarity, system design, modernity, geometric, monolinear, rounded, open apertures, even rhythm.
A clean sans with monolinear strokes and broadly geometric construction. Curves tend toward near-circular bowls and smooth joins, while straight segments stay crisp, producing a steady, even texture in text. Counters are generous and apertures remain open, helping maintain clarity at smaller sizes. Proportions feel balanced rather than condensed or extended, with tidy terminals and consistent spacing that supports an orderly rhythm across uppercase, lowercase, and numerals.
Well-suited for interface copy, dashboards, and product typography where consistent rhythm and clear counters matter. It also fits brand systems and marketing collateral that need a modern, unobtrusive sans, and it can handle editorial subheads and informational signage thanks to its legibility and clean spacing.
The overall tone is neutral and contemporary, with a slightly friendly feel from the rounded bowls and open forms. It reads as practical and unobtrusive, aiming for clarity rather than personality-driven display styling.
The design appears intended as a versatile, general-purpose sans that prioritizes readability and consistency. Its geometric lean and restrained detailing suggest a focus on contemporary communication across digital and print contexts without drawing attention away from the content.
Uppercase forms are simple and stable with a straightforward geometric backbone, while lowercase maintains a clear, functional structure suited to continuous reading. Numerals follow the same smooth, rounded logic, keeping a cohesive voice between text and UI-style number setting.