Sans Superellipse Etkoh 7 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Bebas Neue Pro' by Dharma Type and 'Trade Gothic' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, sporty, urgent, industrial, energetic, assertive, space saving, high impact, sense of motion, modern utility, condensed, slanted, oblique, rounded, compact.
A compact, tightly proportioned sans with a pronounced forward slant and thick, uniform strokes. Curves are built from rounded, superellipse-like shapes, giving bowls and counters a smooth, squared-off roundness rather than perfect circles. Terminals are clean and largely unmodulated, with sturdy joins and a steady rhythm that keeps letterforms dense and cohesive in blocks of text. Numerals and capitals share the same compressed, high-impact footprint, emphasizing verticality and close spacing.
Best suited to display settings where a strong, compressed voice is needed—headlines, posters, and branding that benefits from a sense of speed. It can also work well for impactful labeling and packaging callouts, as well as short signage messages where quick recognition matters.
The overall tone is fast, forceful, and utilitarian—like labeling, athletics, or performance messaging. Its slant and compact massing suggest motion and urgency, while the rounded geometry keeps it contemporary rather than harsh.
Likely designed to deliver maximum presence in limited horizontal space while projecting motion and modernity. The rounded superellipse construction and consistent stroke weight aim for a clean, contemporary look that remains bold and legible at large sizes.
Uppercase forms read especially punchy due to condensed widths and broad strokes; the italic angle is consistent across cases, helping long lines hold a continuous forward drive. The rounded-rectangle construction is most apparent in curved letters and the numerals, which feel engineered and modern.