Sans Superellipse Etlur 10 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Mosquich' by FallenGraphic, 'Burger Honren' by IRF Lab Studio, 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Hype vol 3' by Positype, and 'Kapra' and 'Lupo' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, urgent, modern, dynamic, confident, space saving, impact, motion, modernity, branding, condensed, oblique, rounded, compact, punchy.
A compact, slanted sans with heavy, uniform strokes and rounded-rectangle construction in curves and counters. The letterforms are tightly proportioned with narrow widths and firm, squared terminals softened by generous rounding. Curves (C, G, O, S) read as superelliptical, while diagonals and joins stay crisp, producing a clean, high-impact texture. The lowercase keeps a straightforward, utilitarian structure with single-storey forms and broad, dark counters that hold up at display sizes.
Best suited for short, attention-grabbing text such as headlines, posters, promotional graphics, and sports or fitness branding. It can also work well for packaging callouts and bold UI labels where a condensed, energetic voice is needed, but its dense weight suggests avoiding long body copy.
The overall tone is fast, assertive, and contemporary—like headline typography built to signal motion and intensity. Its strong forward slant and dense color give it a competitive, sporty energy, while the rounded geometry keeps it friendly rather than aggressive.
The design appears aimed at delivering maximum impact in limited horizontal space, combining a forward-leaning stance with rounded, modern geometry for clear, contemporary display typography.
The oblique angle and narrow set create a strong directional rhythm across words, especially in all caps. Numerals match the same compact, rounded construction and read clearly as a cohesive set alongside the letters.