Slab Square Ugbor 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, brand voice, packaging, bookish, retro, trustworthy, calm, text italic, editorial utility, classic tone, sturdy readability, print feel, slab serif, bracketed serifs, angled stress, open counters, sturdy.
A slanted slab serif with sturdy, mostly low-contrast strokes and pronounced rectangular serifs that read as firm but not heavy. The letterforms feel generously proportioned and somewhat wide, with open apertures and round, readable bowls. Serifs are consistent and blocky, with subtle bracketing and slightly softened joins that keep the texture even across lines. The italic construction is clear in the forward lean and the cursive-like movement in forms such as a, e, and f, while overall spacing maintains a steady, legible rhythm.
It suits editorial typography where an italic voice is needed at scale—feature intros, pull quotes, and subheads—as well as longer reading in applications that benefit from a sturdier serif. The design also fits brand systems and packaging that want a classic print feel with strong legibility and a composed, professional tone.
The tone is editorial and quietly assertive—serious without feeling stiff. It suggests a classic, slightly retro publishing voice, balancing warmth from the italic flow with the grounded confidence of slab serifs.
The design appears intended to provide an italic slab serif that remains highly readable in continuous text, combining a grounded slab structure with a smoother, more fluent italic rhythm. It aims for dependable clarity and a familiar publishing texture rather than high-contrast elegance.
In text, the font creates a stable horizontal flow with clear word shapes and a consistent dark–light pattern, helped by open counters and a moderate presence of serifs. Numerals appear straightforward and workmanlike, matching the text weight and maintaining the same sturdy, slightly slanted character.