Sans Normal Apman 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Phi Caps' by Cas van de Goor, 'Greenwich' by Mint Type, and 'Golca' by Pepper Type (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, branding, clean, neutral, modern, friendly, technical, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, crisp, balanced, open.
A clean sans with predominantly geometric construction and smooth, circular bowls. Strokes are even and consistent, with a straightforward, low-contrast drawing and broad, open apertures that keep counters clear at display sizes. Terminals tend to be neatly finished and slightly rounded in feel rather than sharply calligraphic, and overall spacing reads steady and controlled. The numerals match the letterforms with simple, legible shapes and clear differentiation.
It performs well for user interfaces, dashboards, and product typography where clarity and neutrality are needed. The sturdy, geometric shapes also suit wayfinding and signage, as well as contemporary brand systems and presentation titles that benefit from a clean, confident voice.
The tone is contemporary and matter-of-fact, with a friendly approachability coming from its round forms and open counters. It reads calm and functional, suggesting clarity and reliability rather than expressiveness or ornament.
The design appears intended as a dependable everyday sans that prioritizes clarity, consistency, and a modern geometric feel. Its restrained personality and open forms suggest a goal of broad usability across both short headlines and longer blocks of text.
Overall rhythm is orderly and consistent across uppercase, lowercase, and figures, producing a stable line color in the sample text. Curves and straight segments join cleanly, giving the font a polished, utilitarian character suited to modern interface and brand environments.