Sans Normal Lubep 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Asen Pro' by Asenbayu, 'Eurotypo SII' by Eurotypo, 'Equip' by Hoftype, 'HD Colton' by HyperDeluxe, 'Kinetika' by Monotype, 'Fact' by ParaType, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, modern, friendly, impact, speed, attention, branding, display, oblique, rounded, soft corners, blocky, high impact.
A heavy, oblique sans with rounded, tightly controlled curves and broad counters that stay open at display sizes. Strokes are uniform and weighty, with blunt terminals and softened joins that keep the forms from feeling sharp despite the mass. The overall construction mixes compact, bowl-driven shapes with occasional angular cuts, creating a rhythmic, forward-leaning silhouette that reads as fast and forceful. Numerals and capitals are similarly robust, built for strong presence and clear, simple shapes rather than delicate detail.
Best suited to short, high-impact copy such as headlines, posters, sports and event branding, and bold packaging. It can also work for attention-grabbing UI labels or signage where immediacy and visibility matter more than long-form comfort.
The tone is energetic and punchy, with a forward-leaning momentum that suggests speed, action, and urgency. Its rounded bulk adds approachability, balancing the aggressive weight with a friendly, contemporary feel.
This design appears intended as a high-impact display sans that combines speed-oriented obliqueness with rounded, contemporary shapes for maximum visibility and a confident, modern voice.
In text settings the dense weight creates strong word shapes and a dark typographic color, making it most comfortable with generous tracking and ample line spacing. The oblique angle is consistent across letters and figures, reinforcing a cohesive sense of motion.