Sans Normal Luriv 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Magnum Sans' by FontMesa, 'Helen Bg' by HS Fonts, 'Helvetica' by Linotype, 'Core Sans N SC' by S-Core, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, confident, urgent, loud, attention, speed, display, branding, emphasis, oblique, rounded, compact, dynamic, impactful.
A heavy, right-leaning sans with rounded, elliptical construction and broad proportions. Strokes are consistently thick with subtly modulated curves, giving counters a slightly squeezed, forward-driving feel rather than geometric neutrality. Terminals are generally clean and blunt, with smooth joins and sturdy interior spaces that keep letters readable at display sizes. Figures and capitals share the same dense, compact rhythm, with wide set forms and strong silhouettes designed to hold up in large, high-contrast applications.
Best suited to headlines, posters, branding, and short bursts of copy where bold presence matters—especially for sports, entertainment, retail promotions, and packaging. It can also work for punchy UI callouts or title cards when set with adequate spacing and not at small sizes.
The overall tone is assertive and kinetic, with a sporty, promotional energy that reads as modern and high-impact. The strong slant and large dark shapes project speed and confidence, leaning toward attention-grabbing messaging rather than quiet editorial text.
Likely intended as a high-impact display sans that combines width and a strong oblique stance to communicate speed and emphasis. The rounded, robust letterforms suggest a goal of approachable toughness—big, readable shapes that remain smooth and contemporary.
The italic angle is pronounced enough to create a clear sense of motion, and the rounded bowls/counters keep the weight from feeling harsh. Spacing appears generous for a display face, helping maintain clarity despite the heavy stroke density.