Sans Normal Ipmos 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, stickers, playful, handmade, cartoon, chunky, friendly, handmade look, playful display, stamp effect, friendly branding, rounded, blobby, irregular, inked, soft.
A heavy, rounded sans with blobby silhouettes and visibly irregular contours, as if cut from paper or stamped with uneven ink. Strokes are thick and soft-ended, with slight waviness and occasional nicks that create a handmade rhythm across lines of text. Counters are compact but generally open, and curves dominate the construction, giving letters a puffy, inflated feel. Spacing reads a bit loose and lively, reinforcing the informal, tactile texture at display sizes.
Best suited to short display text where its chunky shapes and irregular edges can be appreciated—posters, playful branding, product packaging, labels, stickers, and social graphics. It also works well for children’s materials and comic-style headings, but the heavy inked texture can become dense in long passages or at small sizes.
The overall tone is playful and approachable, with a comic, kid-friendly energy. Its imperfect edges and chunky forms feel craft-oriented and casual rather than corporate, suggesting humor and warmth. The bold massing gives it an attention-grabbing, poster-like presence while staying friendly and non-threatening.
The design appears intended to evoke a hand-made, stamp-like display voice with maximum visual impact and a friendly personality. Its rounded, uneven contours prioritize character and texture over strict geometric precision, aiming for an approachable, fun reading experience in bold headlines and branding moments.
The font’s intentional roughness is consistent across uppercase, lowercase, and numerals, producing a cohesive “hand-printed” color. Round characters (O, o, 0, 8, 9) emphasize the puffy style, while straight strokes retain slight wobble so the design never feels mechanical.