Sans Normal Ipmih 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, chunky, friendly, punchy, retro, attention grabbing, friendly tone, display impact, retro charm, rounded, blobby, soft corners, heavy strokes, cartoonish.
A heavy, rounded sans with compact proportions and thick, even strokes. Curves are generously inflated and terminals are softened, giving counters an oval, slightly pinched feel in letters like O, P, and e. Joins and diagonals (K, V, W, X) are sturdy and simplified, with a subtly irregular, hand-cut rhythm that keeps shapes from feeling purely geometric. The lowercase is robust and readable, with a single-storey a and g and a small, round i dot; numerals are wide, weighty, and strongly silhouetted.
Well suited to headlines, posters, and short, high-impact copy where strong silhouettes are an advantage. It can work effectively for playful branding, packaging, kids-oriented graphics, event promotions, and logo wordmarks that need a friendly, chunky voice.
The overall tone is upbeat and approachable, with a bold, cartoon-adjacent warmth. Its chunky silhouettes read as confident and fun rather than formal, leaning toward a retro display feel that’s attention-grabbing without sharpness.
Designed to deliver maximum visual impact with soft, rounded forms that stay welcoming. The intent appears to be a bold display sans that reads quickly at large sizes and adds personality through slightly irregular, inflated shapes.
At text sizes the weight creates dense color and tight interior space, so it performs best when given generous tracking and leading. The boldness also makes punctuation and small details feel stout and graphic, contributing to a poster-like presence.