Sans Superellipse Ogron 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Explorer' by Fenotype and 'Fontwax' by Kustomtype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, playful, retro, quirky, friendly, chunky, display impact, brand voice, retro feel, friendly tone, poster texture, rounded, compact, soft corners, bulky, irregular.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely monolinear, with small apertures and tight interior counters that create a dense, poster-like texture. Curves tend toward superelliptical bowls and terminals, while diagonals and joins show slightly idiosyncratic shaping that adds a hand-cut, stampy rhythm. The figures and capitals read sturdy and simplified, with occasional narrow notches and subtle asymmetries that keep the forms from feeling purely geometric.
Best suited to short-form, high-impact settings such as headlines, posters, brand marks, product packaging, and bold signage where its dense color and playful forms can carry the message. It works particularly well when set with generous size and breathing room, and is less ideal for extended reading at small sizes due to its tight counters and compact rhythm.
The overall tone is upbeat and characterful, evoking mid-century display lettering and bold packaging typography. Its chunky silhouettes and soft geometry feel approachable and humorous rather than formal or technical, with a lively, slightly mischievous cadence in longer lines.
Likely designed as a character-driven display sans that blends rounded, geometric foundations with a slightly handmade, stamped feel. The emphasis appears to be on strong presence and memorability, producing a cohesive blocky texture that reads quickly and adds a retro, friendly voice to titles and branding.
Spacing appears intentionally tight and the heavy color can cause smaller counters (notably in letters like a, e, s, and some numerals) to close up at reduced sizes. The design’s visual personality comes from its rounded-square skeleton paired with small, irregular cut-ins and varied join shapes that add texture without relying on serifs.