Sans Normal Efgan 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', 'Avenir Next Variable', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui, editorial, captions, branding, emphasis, modern, friendly, dynamic, casual, clean, readability, neutrality, space-saving, clarity, everyday use, monoline, rounded, open apertures, smooth curves.
A clean, monolinear sans with a consistent rightward slant and rounded, open forms. Curves are smooth and broadly elliptical, while terminals are mostly clean and slightly softened, keeping the texture even in text. Proportions are moderately compact with straightforward construction in both capitals and lowercase, producing a tidy, modern rhythm.
Well-suited to UI labels, product copy, dashboards, and general editorial text where an italic style is needed for emphasis or tone. It can also work for branding systems that want a modern, approachable voice, as well as captions, pull quotes, and short promotional lines where a light, slanted sans reads crisply.
This typeface feels contemporary and efficient, with a calm, unobtrusive tone. Its slanted stance adds a sense of motion and informality, making it read as friendly and approachable rather than formal or ceremonial.
The design appears intended to provide a straightforward italic voice for general-purpose typography—clear, compact, and visually even. It aims for a neutral sans presence with enough slant to signal emphasis without becoming decorative.
Uppercase forms are simple and geometric, while lowercase maintains open counters and clear differentiation between similarly shaped letters. Numerals appear clean and consistent in color, aligning well with the text’s overall even texture.