Sans Normal Admuk 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, tech ui, sporty, techy, contemporary, dynamic, confident, convey motion, modernize, boost impact, emphasize clarity, oblique, geometric, round, clean, forward-leaning.
A forward-leaning sans with broad, rounded bowls and clean, largely monoline strokes. Curves are drawn from smooth circular/elliptical forms, paired with crisp diagonal terminals that reinforce the slanted construction. Counters stay open and fairly generous, and the overall rhythm is compact and steady, with sturdy caps and simplified joins that keep silhouettes clear at display sizes. Numerals follow the same rounded geometry, with an open, cleanly cut “4” and a rounded “8,” contributing to a cohesive, engineered look.
Best suited to display contexts such as headlines, posters, and brand marks where its dynamic slant and robust shapes can carry visual impact. It can also work for short UI labels, product names, and wayfinding where a modern, performance-oriented voice is desired, while longer passages may benefit from more generous spacing due to the compact, high-energy texture.
The overall tone is energetic and contemporary, with an assertive, motion-driven feel. Its slant and geometric construction read as sporty and tech-adjacent, suggesting speed, performance, and modern utility rather than formality.
The design appears intended to deliver a modern, motion-forward sans voice by combining rounded geometric construction with a pronounced slant and crisp terminals. The emphasis seems to be on strong silhouettes and consistent rhythm for impactful branding and display typography.
The sample text shows strong emphasis in headlines, where the slanted stance and wide curves create a distinctive texture. Round letters like O/Q and e/c stay smooth and full, while diagonals in A/V/W/X and the open forms of 2/3/7 add a sharp, kinetic counterpoint.