Serif Other Raru 3 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: book covers, packaging, branding, posters, headlines, storybook, handmade, whimsical, rustic, friendly, hand-lettered charm, narrative tone, decorative text, rustic branding, bracketed serifs, organic, wiry, calligraphic, lively.
A narrow, serifed design with lively, hand-drawn contours and subtly irregular stroke edges. Serifs are small and bracketed, often flicking into tapered terminals that keep the color light and animated. Curves show a slightly calligraphic modulation, with uneven joins and gently varied stroke thickness that reads as intentional rather than distressed. Proportions are compact with a relatively short x-height, and the rhythm alternates between tighter, upright stems and more elastic bowls and tails, giving lines a pleasantly uneven, human cadence.
Best suited to display roles such as book covers, boutique packaging, café/market branding, posters, and short headlines where its handcrafted detail can be appreciated. It can also work for brief passages or pull quotes at comfortable sizes, especially in print-oriented layouts where a charming, narrative voice is desired.
The overall tone feels storybook and handmade, with a quirky charm that suggests craft, folklore, and casual personality. Its narrow stance and wiry strokes lend a slightly antique, whimsical feel rather than a formal literary one.
The design appears intended to offer a serifed, readable structure while preserving the spontaneity of hand lettering—combining traditional letter skeletons with informal terminals and slightly uneven stroke behavior to create a personable, decorative text voice.
Uppercase forms are simple and upright, while lowercase letters add much of the character through asymmetric curves and distinctive tails (notably in letters like g, y, and j). Numerals follow the same organic logic, with open, airy shapes and small finishing flicks that help them match text settings.