Sans Normal Bolov 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Dortmund' by Punchform, 'Few Grotesk' by Studio Few, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, presentations, modern, neutral, clean, approachable, utilitarian, clarity, versatility, modernization, system use, geometric, rounded, uniform, open, crisp.
A clean sans with predominantly geometric construction and smooth, rounded bowls. Strokes are even and steady, with minimal contrast and no calligraphic modulation. Terminals are mostly straight and crisp, while curves stay generous and symmetrical, giving letters like C, O, and G a balanced, circular feel. Counters are open and legible, and spacing reads even in text, supporting clear word shapes. Numerals follow the same simple, rounded logic, with a straightforward, contemporary presence.
It works well for interface copy, product UI, and general-purpose text where neutrality and readability are priorities. The geometric roundness also suits brand systems that want a contemporary, approachable feel in headings and supporting editorial text.
The overall tone is modern and matter-of-fact, with a friendly clarity rather than a stylized or decorative attitude. Its restrained shapes and consistent rhythm feel dependable and unobtrusive, suitable for communication-first design.
This design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. The geometry-driven curves and uniform stroke behavior suggest it’s built to perform reliably across a range of sizes and layout contexts without calling attention to itself.
The lowercase shows a simple, single-storey approach in key round letters, reinforcing a geometric, contemporary voice. Diacritics and punctuation aren’t shown in the images, so the impression is based on the core Latin letters and figures only.