Slab Rounded Tela 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: body text, editorial, packaging, signage, branding, friendly, retro, approachable, sturdy, playful, soften slab serif, improve readability, nostalgic utility, friendly branding, rounded slabs, soft corners, typewriter-like, open apertures, generous spacing.
This typeface pairs sturdy slab serifs with noticeably rounded terminals, producing a soft, cushiony silhouette. Strokes stay largely even in thickness, with smooth joins and minimal modulation. The letterforms are relatively broad with open counters and clear interior space, and the serifs read as blunt, bracketless blocks with softened corners rather than sharp, knife-like endings. Lowercase shapes are straightforward and readable, with a single-storey “a” and “g” and a compact, sturdy rhythm; figures are similarly robust and simply constructed, with rounded curves and stable verticals.
It works well for editorial text, reports, and general-purpose reading where a sturdy serif presence is desired without sharpness. The rounded slabs also suit packaging, café/retail signage, and brand systems aiming for a dependable yet friendly voice, holding up clearly in short headlines and subheads.
The overall tone is warm and approachable, blending a utilitarian, typewriter-adjacent familiarity with a more congenial, rounded finish. It feels confident and dependable rather than formal, with a lightly nostalgic character that stays friendly and easygoing.
The design appears intended to modernize a classic slab-serif, typewriter-like structure by replacing hard edges with rounded terminals, improving warmth and approachability while preserving strong letter identification. Its broad proportions and open forms suggest a focus on comfortable readability and clear presence in both text and display settings.
In the text sample, the soft slab terminals remain distinct at reading sizes, giving words a consistent baseline “footing” and a gently mechanical texture. Curves on letters like C, G, O, and S are smooth and full, while straight-sided forms retain a calm, steady cadence.