Sans Superellipse Upwy 17 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, punchy, playful, retro, techy, confident, impact, memorability, friendliness, tech feel, retro nod, rounded, blocky, geometric, compact counters, soft corners.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Curves feel superelliptical rather than circular, giving bowls and counters a squarish, machined look. Strokes are broadly uniform with minimal modulation, and terminals are clean and blunt. The lowercase shows a single-storey a and g, a compact, sturdy rhythm, and short apertures that keep counters tight; the uppercase is tall and emphatic with broad shoulders and simplified joins. Numerals follow the same rounded-rect logic, with stacked shapes and squared-off interior spaces.
Best suited to display contexts where impact and strong shapes matter—headlines, posters, packaging, product branding, and logo work. It can also work for short UI labels or signage when a robust, friendly-tech aesthetic is desired, but its tight counters suggest avoiding very small text sizes.
The overall tone is bold and friendly, with a slightly retro, arcade-like toughness. Its squarish rounds and compact counters add a technical, industrial edge while the generous corner rounding keeps it approachable. It reads as confident and attention-grabbing rather than delicate or formal.
Likely designed to deliver a high-impact, rounded-rect geometric voice that feels both modern and nostalgic. The consistent superelliptical rounding and simplified construction prioritize memorability, sturdy presence, and clear silhouettes for branding and attention-led typography.
The design emphasizes mass and silhouette: interior spaces are relatively small, and many letters rely on rectangular counters that reinforce the font’s boxy geometry. The rounded corners are consistent across straight and curved structures, producing a cohesive, logo-ready texture at display sizes.