Sans Normal Osrid 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Divenire' by CAST, 'Copihue' by Letritas, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, robust, modern, high impact, approachability, clarity, modern branding, rounded, soft, chunky, compact, open counters.
A heavy, rounded sans with thick, even strokes and softly squared terminals. Curves are full and geometric, with generous counters that keep letters clear despite the weight. Proportions feel compact and steady, with a solid baseline and simple, unembellished construction; lowercase forms are sturdy and straightforward, and numerals share the same broad, blocky rhythm.
Well suited to headlines and short text where impact is needed, such as posters, branding systems, packaging, and storefront or wayfinding signage. The rounded construction also makes it a good fit for youth-oriented, food, lifestyle, and tech branding that benefits from a friendly but strong voice.
The overall tone is bold and approachable, combining a friendly, rounded warmth with an assertive presence. It reads as upbeat and contemporary, with a slightly playful sturdiness that keeps it from feeling formal or delicate.
The design intent appears to be a high-impact sans that stays welcoming: a geometric, rounded approach that prioritizes clarity at large sizes while preserving a smooth, modern personality.
The weight and rounded geometry create a strong texture in paragraphs and headlines, producing a dark, confident typographic color. Spacing appears balanced for display use, and the simple shapes maintain legibility through open interiors and clear silhouettes.