Serif Normal Otram 2 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint, 'Bauer Bodoni' by Linotype, 'Nitida Display' and 'Nitida Headline' by Monotype, and 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, fashion, display impact, luxury tone, editorial voice, modern classic, crisp, sculpted, bracketed, hairline, high-waisted.
This serif shows a distinctly modern Didone-influenced structure with sharply tapered hairlines against heavy vertical stems. Serifs are fine and crisp with a mostly straight, cut look and subtle bracketing in places, creating a chiseled, high-end finish. The capitals are tall and commanding, with narrow joins and tight internal counters that heighten the contrast, while the lowercase keeps a moderate x-height and compact apertures. Curves (C, G, O, e) are smoothly drawn with pronounced thick–thin transitions, and diagonals (V, W, X, y) stay clean and pointed. Numerals follow the same display-oriented logic, mixing strong verticals with delicate terminals for a punchy, poster-like rhythm.
Best suited to display settings such as magazine headlines, editorial pull quotes, fashion and beauty branding, and premium packaging where contrast and sharp serifs can be appreciated. It can also work for short subheads or deck text when size and reproduction are controlled to preserve the fine hairlines.
The overall tone is polished and theatrical, balancing classical refinement with an assertive, contemporary bite. Its stark contrast and sharp detailing communicate elegance, prestige, and a fashion/editorial sensibility, while the bold presence keeps it attention-grabbing at a glance.
The design appears intended to deliver a contemporary luxury serif with dramatic contrast and a refined, high-fashion silhouette. It prioritizes impact and sophistication over utilitarian neutrality, aiming to create a strong typographic voice in prominent, curated applications.
Spacing and color read as dense and authoritative, especially in the sample text where thick verticals dominate the texture. The ampersand and punctuation echo the same calligraphic contrast, and the design’s crisp terminals reward larger sizes where hairlines remain visible.