Sans Normal Budup 4 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, calm, technical, neutral, readability, versatility, modernity, approachability, humanist, open apertures, rounded bowls, soft terminals, tall caps.
A clean, rounded sans with smooth, continuous curves and lightly tapered strokes that keep a steady, even rhythm. Uppercase forms are tall and open, with generous counters in letters like C, O, and G, while diagonals (A, V, W, Y) feel crisp and neatly resolved. Lowercase shapes stay simple and functional, with single‑storey a and g, compact joins, and clear differentiation between similar forms. Numerals are straightforward and readable, with a softly curved 2 and 3 and an oval 0 that matches the round letterforms.
Well-suited for interface copy, product branding, and information design where clean shapes and open counters support quick scanning. It also works for headings and short editorial passages, maintaining an even texture at larger sizes and a tidy, controlled presence in display settings.
The overall tone is neutral and contemporary, balancing a friendly softness from the rounded geometry with a slightly technical precision in spacing and construction. It reads as understated and dependable rather than expressive or decorative.
The design appears intended as a practical, general-purpose sans that prioritizes clarity and visual consistency across uppercase, lowercase, and numerals. Its rounded construction and restrained detailing suggest an aim for a modern, approachable voice while remaining suitable for everyday functional typography.
Letterspacing appears comfortable and consistent in running text, with smooth transitions that help paragraphs look even. The mix of circular bowls and clean straight strokes gives it a versatile, system-like clarity without looking rigid.