Sans Normal Budup 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, straightforward, legibility, versatility, neutrality, clarity, approachability, rounded, open apertures, humanist, monoline, crisp.
This is a clean, rounded sans with a largely monoline stroke and gently modulated curves. Letterforms favor open apertures and smooth, circular bowls, with soft joins and minimal sharpness, creating an even rhythm across text. Proportions feel balanced and readable: capitals are simple and broad, while lowercase shapes stay compact with clear counters and uncomplicated terminals. Numerals are simple and consistent with the rest of the design, matching the same understated, geometric-to-humanist construction.
It works well for user interfaces, product copy, and general-purpose body text where clarity and a steady typographic color matter. The friendly roundness also suits signage and presentations, delivering a modern, accessible look without drawing attention away from content.
The overall tone is calm and contemporary, with a friendly neutrality that avoids both stark technical coldness and overt personality. Its rounded forms and open counters make it feel approachable and clear, suited to everyday interface and editorial use where an unobtrusive voice is desired.
The design appears intended as a versatile, no-nonsense sans for broad application—prioritizing legibility, even texture, and a contemporary rounded feel. It aims to provide a dependable default voice that remains clear in paragraphs and straightforward in display sizes.
In continuous text, spacing appears even and the shapes maintain a consistent texture, with clear differentiation between similar characters through proportion and counter shape rather than decorative detail. The design leans on simplicity—clean terminals, smooth curves, and minimal optical quirks—to keep the reading color steady.