Sans Normal Ipmav 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, bubbly, friendly, casual, retro, cheerfulness, informality, retro flavor, handmade feel, headline impact, rounded, soft, chunky, brushy, inflated.
A heavy, rounded sans with an italic slant and soft, swollen contours throughout. Strokes are thick and largely monolinear, with blunted terminals and smoothly pinched joins that create an organic, slightly brushy edge rather than crisp geometry. Counters are compact and often teardrop-like, and the overall drawing favors broad curves and minimal sharp corners for a plush silhouette. Spacing reads open enough for display use, while the irregularity in stroke edges adds a hand-made, lively rhythm across words.
Best suited for short, high-impact text such as headlines, posters, playful branding, packaging, and social graphics where a bold, friendly voice is needed. It can also work well for children’s products, event promos, and casual signage, especially at medium to large sizes where its soft details and compact counters remain clear.
The font projects a cheerful, approachable personality with a distinctly playful, cartoon-leaning presence. Its chunky forms and bouncy slant feel energetic and informal, suggesting fun, warmth, and a light retro sign-painting vibe rather than a sober editorial tone.
The design appears intended to deliver a bold, approachable display voice that reads quickly while feeling hand-crafted and fun. Its rounded, inflated shapes and consistent slant prioritize character and warmth over strict neutrality, aiming for memorable, personality-forward typography.
Round characters (like O/0) appear slightly asymmetrical and lively, reinforcing a hand-drawn feel. Lowercase forms maintain clear differentiation (single-story a, open counters), and the numerals follow the same soft, inflated logic for cohesive headline styling.