Sans Normal Ipmav 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Caracas' by John Moore Type Foundry, 'Allotrope' by Kostic, 'Brock Pro' by Stawix, and 'Garet' by Type Forward (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, playful, retro, chunky, casual, friendly, display impact, handmade feel, retro flavor, cheerful tone, headline clarity, rounded, soft corners, lumpy, cartoonish, bouncy.
A heavily weighted, right-slanted sans with compact counters and broad, rounded silhouettes. Strokes appear brush-like and slightly irregular, with softly sheared terminals and subtle waviness that gives the outlines a hand-cut feel. Curves dominate the construction (notably in O/C/G and the bowls of B/P/R), while joins stay blunt and simplified, creating a dense, poster-ready texture. Spacing and widths vary modestly across characters, producing a lively rhythm and an intentionally imperfect, organic consistency rather than strict geometric uniformity.
Best suited to short, high-impact settings such as posters, headlines, packaging callouts, event graphics, and logo wordmarks where its bold, playful texture can lead the composition. It also works well for youth-oriented branding and informal editorial titling, but is less ideal for long passages of small text due to dense counters and the intentionally irregular stroke edges.
The overall tone is upbeat and informal, with a vintage display energy reminiscent of mid-century sign lettering and cartoon title work. Its slanted, chunky forms read as energetic and approachable, prioritizing personality over precision and giving headlines a humorous, lighthearted voice.
The design appears intended as a characterful display sans that combines a strong, compact footprint with a lively italic bounce. Its softened geometry and brushy irregularities suggest a goal of evoking hand-made signage and retro cartoon typography while staying simple and highly legible in bold applications.
Uppercase and lowercase share a cohesive, rounded design language, while the numerals match the same swollen, soft-edged forms for consistent impact. The heavy weight and tight counters suggest the design is most comfortable at larger sizes where interior shapes and small notches remain clear.