Sans Normal Waguj 9 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, friendly, casual, approachable, playful, clean, approachability, readability, modern warmth, informal clarity, rounded, soft terminals, humanist, open counters, monoline-ish.
A rounded sans with soft, slightly tapered stroke endings and gently irregular, humanist construction. Curves are generous and open, with wide apertures in forms like C, S, and e, and counters that stay clear in both uppercase and lowercase. The overall rhythm is even and readable, but with subtle hand-drawn looseness—seen in the slightly varied joins, the informal shoulder shapes, and the lively, non-mechanical diagonals. Numerals share the same rounded, easygoing build, with smooth loops and uncomplicated forms.
Well suited to interface copy, product copy, and general-purpose editorial text where an approachable voice is needed. It can also work for branding and packaging that benefits from a friendly, modern feel, as well as signage where rounded, open forms aid quick recognition.
The font reads warm and personable rather than strictly technical. Its rounded geometry and soft terminals give it a welcoming, informal tone that feels contemporary and lightly playful, while remaining clear enough for everyday text.
The design appears intended as a legible, versatile rounded sans that softens the tone of communication without sacrificing clarity. Its humanist irregularities suggest a goal of warmth and approachability over strict geometric precision.
Uppercase proportions feel balanced and modern, pairing well with a lowercase that leans toward single-storey, simplified shapes and open construction. The design avoids sharp corners and heavy modulation, keeping a smooth, consistent color across lines of text.