Sans Normal Wagup 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, branding, packaging, editorial, friendly, modern, clean, approachable, casual, everyday clarity, friendly modernity, versatile branding, comfortable reading, rounded, soft terminals, humanist, open counters, slightly condensed caps.
A rounded, low-contrast sans with smooth curves and softly finished terminals. Proportions are contemporary and slightly humanist, with open apertures and generous counters that keep shapes clear at text sizes. Uppercase forms are tidy and compact with rounded joins, while lowercase shows a gentle, friendly rhythm—noticeably in the single-storey a and g and the soft, curved shoulder transitions. Strokes stay even and calm, and figures are simple and legible with a straightforward, modern construction.
It suits interface copy, product and brand communication, and general-purpose editorial typography where a clean sans is needed but a warmer tone is preferred. The open counters and even color help it remain readable in paragraphs, while the rounded styling also works well for headings, labels, and packaging text.
The overall tone is friendly and easygoing rather than strict or technical. Rounded details and open forms give it an approachable, conversational voice that feels modern and informal without becoming playful or quirky.
The design appears intended as a versatile everyday sans that balances clarity with warmth. By combining modern proportions with rounded terminals and open forms, it aims to feel approachable in both display and text contexts without relying on decorative effects.
Round punctuation (notably the i/j dots) and the softened ends on many strokes reinforce the typeface’s gentle character. The diagonal letters (V, W, X, Y) maintain the same softness through rounded joins and terminals, keeping the texture consistent across the alphabet and in mixed-case settings.