Serif Other Gogo 3 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, branding, packaging, dramatic, vintage, editorial, gothic, theatrical, display impact, vintage flavor, dramatic tone, distinct silhouette, ornamental serif, wedge serif, flared, spiky terminals, high-shouldered, calligraphic.
This typeface is a bold, decorative serif with sharp wedge-like serifs and flared, blade-shaped terminals that give strokes a chiseled look. Curves are slightly pinched and tensioned, with pointed joins and occasional horn-like spur details (notably on letters like C, G, S, and the lowercases). The rhythm is compact and vertical, with sturdy stems, tight apertures, and a lively, irregular edge where serifs and terminals taper to fine points. Numerals and capitals carry the same sculpted treatment, producing a cohesive, display-oriented texture that stays assertive even at moderate sizes.
Best suited to headlines, titles, and short passages where the spiked serifs can be appreciated—such as posters, book covers, event promotions, and characterful branding. It can also work for packaging and label-style designs that benefit from a vintage, theatrical voice, while extended body text may feel visually intense due to the dense, highly stylized texture.
The overall tone is dramatic and old-world, evoking poster-era display typography and storybook or gothic cues without becoming fully blackletter. Its sharp, spurred details read as theatrical and slightly menacing, lending a sense of spectacle and historical flair.
The design appears intended to reinterpret classic serif proportions with exaggerated wedge serifs and spurred terminals to create a distinctive, display-forward personality. It prioritizes impact, silhouette, and historical-drama cues over neutrality, aiming for immediate recognition in prominent typographic roles.
The most distinctive identifying feature is the repeated use of triangular, flared serifs and pointed terminals, creating a consistently “cut” silhouette across the set. In paragraph-like sample text the texture is dense and attention-grabbing, suggesting it’s intended to be seen rather than disappear.