Sans Normal Atlur 7 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, children's media, branding, friendly, playful, casual, approachable, whimsical, approachability, cheerfulness, informality, soft modernity, display clarity, rounded, monoline, soft terminals, open counters, loopy descenders.
A rounded, monoline sans with softly curved strokes and gentle, open apertures. Shapes lean on circular geometry, with smooth joins and subtly tapered-looking ends that read as softened terminals rather than sharp cuts. Proportions are relatively narrow overall, while letter widths vary enough to keep a natural reading rhythm. The lowercase shows compact bodies with tall ascenders and notably deep, looping descenders (especially on g, j, and y), and the numerals follow the same rounded, handwritten-like construction.
Best suited to headlines, short paragraphs, and display typography where its rounded warmth and distinctive descenders can be appreciated. It works well for friendly branding, packaging, event materials, and children-oriented or casual editorial applications, and can also serve as an approachable UI accent font when used at larger sizes.
The overall tone feels friendly and informal, with a light, cheerful character that suggests ease and approachability. Its rounded construction and bouncy descenders give it a mildly whimsical, human touch without becoming overly decorative.
The design appears intended to deliver an uncomplicated sans with rounded geometry and a lightly hand-drawn sensibility, prioritizing friendliness and visual charm over strict neutrality. It balances clean construction with playful details to remain readable while still feeling personable.
Several uppercase forms emphasize simplicity and openness (notably the single-storey style feel in some constructions and the broadly curved bowls), and the digit set appears designed to match the same soft, rounded rhythm. The ampersand and punctuation in the sample maintain the same smooth, casual line quality, supporting cohesive text setting at display sizes.