Sans Normal Atdem 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web apps, editorial, branding, signage, modern, clean, friendly, neutral, airy, legibility, versatility, neutrality, approachability, rounded, geometric, monoline, open counters, soft corners.
A clean sans with monoline strokes and softly rounded terminals. Letterforms lean geometric, with circular bowls (O, Q, 8) and open, generous counters that keep texture light and even in continuous text. Curves connect smoothly into stems (notably in b, d, p, q), and the overall rhythm is steady, with straightforward construction and minimal optical quirks. Numerals follow the same simple, open approach, reading clearly with rounded forms and restrained detailing.
It suits UI text, dashboards, and web product typography where a neutral voice and clear shapes are important. The even rhythm and open counters also make it a solid choice for editorial layouts, brand systems, and general-purpose signage where you want a modern look without sharpness.
The typeface conveys a contemporary, approachable neutrality—calm and practical rather than expressive. Its rounded geometry adds warmth, giving it a friendly tone suitable for everyday interface and brand communication without feeling playful or stylized.
The design appears aimed at a versatile, modern sans that prioritizes legibility and a gentle, approachable feel. Its geometric foundations and rounded detailing suggest an intent to perform reliably across both short labels and longer reading, staying clean and unobtrusive.
Lowercase forms favor clarity: single-storey a and g keep shapes simple, and apertures in letters like e and s remain open enough to avoid clogging at smaller sizes. Capitals are clean and uncluttered, with wide curves and consistent stroke endings that help maintain a smooth, modern texture in headings and labels.