Sans Normal Wumab 3 is a regular weight, wide, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, labels, social graphics, handmade, casual, friendly, rustic, playful, human touch, approachability, hand-lettered feel, casual readability, monoline, rounded, blunt, textured, informal.
This typeface has a hand-drawn, monoline look with rounded, slightly swollen strokes and softly irregular contours. Letterforms are generally open and uncluttered, with simple construction and minimal detail; terminals are blunt and often subtly uneven, creating a natural marker/brush texture. Curves lean toward circular geometry (notably in O/C/G and the numerals), while verticals and diagonals remain steady, producing an approachable, steady rhythm in words. Counters are generous and spacing is relaxed, helping text stay readable even with the intentionally imperfect edges.
It works well for packaging, labels, menus, and posters where a handmade feel is desirable and a bit of texture adds charm. It can also support short-to-medium text in social graphics and branding accents, especially when you want an approachable, crafted tone.
The overall tone is casual and personable, like lettering made quickly but carefully for a note, label, or sign. Its irregular outlines add warmth and a lightly rustic character, giving copy a friendly, human presence rather than a polished corporate feel.
The design appears intended to emulate quick, human lettering with a clean sans foundation—prioritizing warmth and recognizability over geometric precision. Its gently rough edges and rounded forms aim to add personality while keeping letterforms simple and legible.
Capitals appear clear and sturdy with a straightforward sans structure, while lowercase forms keep a simple handwritten logic that enhances the informal voice. Numerals are rounded and consistent with the same textured stroke, supporting cohesive mixed-content settings.