Sans Normal Pumez 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Funlikey' by Abbasy Studio, 'Ayita' by Ascender, 'Glembo' by Differentialtype, 'Akko' by Linotype, 'Dobra' by Monotype, 'Marble' by URW Type Foundry, and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, friendly, chunky, bubbly, retro, approachability, impact, playfulness, retro charm, rounded, soft, blunt, bouncy, informal.
A heavy, rounded sans with soft corners and thick, even strokes that keep counters relatively small. Curves are generously inflated and terminals are blunt, giving letters a cushiony silhouette. The design favors simple, sturdy construction with minimal contrast and a slightly bouncy rhythm in mixed-case text, while maintaining clear, straightforward forms for capitals and numerals.
Best suited for display settings such as headlines, posters, packaging, and brand marks where a friendly, high-impact presence is desired. It works well for children’s content, casual food or beverage labels, event promos, and social graphics where warmth and immediacy matter more than long-form readability.
The overall tone is cheerful and approachable, with a toy-like, comedic warmth that reads as casual rather than formal. Its plump shapes and rounded details evoke a retro display feel suited to lighthearted messaging and upbeat branding.
The letterforms appear designed to deliver maximum visual impact with soft, rounded shapes that feel inviting and fun. The emphasis is on bold personality and quick recognition in short texts, aiming for a playful, approachable voice.
Spacing appears comfortably open for such a dark, dense design, helping short words stay readable despite tight counters. Numerals follow the same rounded, chunky logic, and the lowercase shows a friendly, informal character that pairs well with bold headlines.