Sans Normal Pukoj 2 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FF Clan' by FontFont, 'Brevia' by HVD Fonts, and 'Graviola Soft' by Harbor Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, bouncy, casual, warmth, impact, retro flair, approachability, informality, rounded, soft terminals, compact counters, high shoulder, chunky.
A heavy, rounded sans with a pronounced forward slant and compact, smoothly inflated shapes. Strokes are broadly uniform with softly blunted terminals, producing a cushioned silhouette and minimal sharp corners. Counters tend to be tight and oval, while joins and shoulders are thick and continuous, giving letters a dense, sturdy rhythm. Uppercase forms are simplified and geometric with generous curves, and the numerals follow the same bulbous, high-impact construction for consistent texture in display settings.
Best suited for short, attention-grabbing copy such as headlines, posters, product packaging, and bold brand marks where a warm, playful voice is desired. It can also work for large-scale signage or social graphics, especially where a retro or casual tone helps set the mood.
The overall tone is upbeat and approachable, with a vintage sign-painting and mid-century advertising feel. Its plump curves and energetic slant read as informal and fun, leaning more toward expressive friendliness than strict modern neutrality.
Likely designed as an expressive, high-impact sans that emphasizes friendliness and immediacy through rounded construction and a forward-leaning stance. The consistent, cushioned forms suggest an intention to evoke retro display typography while remaining clean and sans-like for modern branding use.
In text, the heavy massing creates a strong black presence and a lively, rolling cadence across words. The combination of rounded geometry and tight inner spaces makes it most comfortable at larger sizes, where counters and joins have room to breathe.