Sans Normal Armuy 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Disans' by SimpleType Studios (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, modern, neutral, clean, friendly, versatility, legibility, neutral branding, system type, geometric, rounded, open apertures, even rhythm, minimal.
This is a clean, geometric sans with monolinear strokes and generously rounded curves. Capitals are straightforward and stable, with circular forms in C/O/Q and smooth, consistent terminals. Lowercase proportions feel balanced with a normal x-height, using a double-storey a and a single-storey g, and overall spacing that reads even and uncluttered. Numerals follow the same simple, contemporary construction, maintaining consistent stroke weight and clear silhouettes.
It suits interface typography, product and brand systems, and general-purpose editorial layouts where a calm, readable sans is needed. The even texture and clear numerals also make it appropriate for dashboards, wayfinding, and presentation materials.
The overall tone is modern and neutral with a slightly friendly warmth from the rounded construction. It feels pragmatic and contemporary rather than expressive, projecting clarity and restraint.
The design appears intended as a versatile, all-purpose sans that stays unobtrusive while remaining highly legible. Its geometry and restrained detailing suggest a focus on consistency across letters and numbers for everyday communication.
Counters are open and well-defined, helping maintain clarity in dense text. The design avoids sharp calligraphic modulation, relying instead on consistent curves and tidy joins for a steady, predictable texture.