Sans Normal Rilak 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: ui text, product design, signage, packaging, branding, friendly, casual, approachable, soft, modern, readability, approachability, everyday utility, modern tone, softening geometry, rounded, humanist, open, clean, playful.
A rounded sans with soft terminals and gently squared corners that keep the silhouettes friendly while remaining clean and legible. Strokes are even and steady, with minimal contrast and a smooth, slightly humanist construction rather than rigid geometry. Counters are open and generous, and many joins and terminals show subtle rounding that prevents harsh angles. The overall rhythm feels relaxed, with clear letter differentiation and uncomplicated forms across uppercase, lowercase, and numerals.
Well-suited for interface copy, product labels, and general-purpose branding where clarity and friendliness matter. It also works for wayfinding and short to medium-length text settings thanks to its open counters and even color, and can add a personable tone to headings without becoming overly decorative.
The tone is warm and approachable, suggesting everyday usability with a light, informal charm. Its softened shapes and open spacing read as welcoming rather than technical, making it feel contemporary without being austere.
Likely designed as a versatile, modern sans that prioritizes readability while adding warmth through rounded terminals and gently softened geometry. The intent appears to be a dependable everyday typeface that feels approachable and contemporary across both display and text contexts.
Lowercase forms maintain clarity at text sizes, with straightforward single-storey constructions where visible and simple, readable numerals. The design balances softness with discipline, avoiding exaggerated quirks while still feeling less corporate than a purely neo-grotesque style.